Isn’t it crazy that one of the most successful ways to market online involves sharing funny images? What would Don Draper think!?
Actually, I think he might quite like the idea.
Ok, so maybe meme marketing is not all about funny images. There’s funny videos too!
Not to mention shocking images and videos, awe-inspiring images and videos and basically any visual content that viewers feel worthy of sharing.
And they do, by the billions!
For this reason memes are an important element of most modern day marketing campaigns. They are used prolifically by the biggest brands names such as Coca-Cola and Levis’, and even politicians seeking to drive debate and votes in Presidential election campaigns.
Though they might seem like silly, trivial content, memes are extremely powerful mechanisms for sending messages, driving opinion and building traffic!
Meme marketing, known as “memetic marketing” is just one component of Image Based Marketing, a trend that has become widely popular since the growth of social networking sites.