I’m a huge fan of small products. For me, they’re a great way to learn new skills or put some old skills to good use. So typically, whenever I’m working on one large project, I’ll have 3 or 4 tiny projects on the go. Usually, I work on them when some issue with a larger project is driving me insane and I need a distraction.
You might wonder how a small product created quickly can have any real value. But small products don’t have to suck. In fact, you can make small products in less than 24 hours that will provide real value to people.
One of the biggest advantages of being able to create small products super quick is that you can make something unique and fresh that adds value to your marketing efforts. Maybe you need a lead magnet for a lead generation campaign. Or you’ve got a product launch coming up that needs some cool bonuses.
Here’s some idea to get you started …
1. Success Themed Analysis Report For Targeted Niches
People are always hungry for information in their own niche, especially when it comes to the products or services they are selling, how well their competition is doing and what opportunities they are missing.
But people are also lazy and don’t want to spend time chasing down this information.
This kind of situation leaves room for opportunity, one that you can fulfil by doing what your buyers are too lazy to do … research and analysis.
Whatever niche you’re in, there will always be those who are successful at it, the blogging niche, the fitness niche, the affiliate niche.
To create your product, think about analysing the Facebook fan pages of the 10 most successful people in the niche you are targeting. How many followers do they have, how often do they post, what kind of content gets the most engagement.
You could go even further and include Twitter and Instragram accounts.
Present your results by summarizing the information in an Excel or Google spreadsheet or visually in an infographic.
Use this information to interpret the data and present interesting insights and conclusions to your readers. Instant product!
2. Going Viral – What Works & What Doesn’t
It’s every business’ dream to post that lucky piece of content that goes viral, whether it’s a video, an infographic or a meme.
While most small businesses marketing online understand the concept and benefits of virality, most don’t have the marketing budget or team to actually create the kind of campaign they dream about.
However, you can help them by inspiring them and providing summaries of the most successful viral campaigns in their niche.
Begin by researching the most successful videos in a given niche on Google as many of them will have press and media coverage.
Assess the qualities that made them go viral.
For example, a small Travel Agency in the UK created their own promotional ad. It was so awful, it went viral rapidly.
The original ad got over one hundred thousand hits in a few days plus a huge amount of press exposure for the agency. Ok, so the ad went viral for all the wrong reasons but if you believe, there’s no such thing as bad press, maybe it paid off.
By researching the most successful viral campaigns in a given niche and presenting your findings as a report or video course, you can help smaller business see opportunities for creating their own low-budget viral campaigns.
3. Facebook Ads – Images, Headlines & Copy
Creating a new Facebook ad campaign is a difficult and intimidating task for a first-timer. There is again an opportunity for a small and fast product here.
By using software like Adsviser (http://www.adsviser.io/), you can search the most popular ads by niche or topic.
Make screengrabs of the most successful ads, and organize them by niche. Then, simply place them into a nicely designed PDF report with commentary on each.
Point out insights you discover about the types of images/headline the successful ads use, particularly the CTA’s (calls to action) and include these in your report.
4. Simple Video Courses
If you have access to free information and can use simple software like PowerPoint, you can make a video course in just a few hours.
Find some great PLR content or public domain content. Try to work with high-quality content in a popular niche. For example, Leo Babauta’s Zen Habit’s blog (one of the most successful blogs on the Internet) has been uncopyrighted since 2008.
Take a series of posts (8 – 10) from Zen Habit’s around a particular topic (such a productivity).
Rewrite the material to flow well conversationally or break it down into key points.
Create a video by placing each article summary/bullet points into PowerPoint, adding some animations and exporting.
You could read the content yourself or hire a voice over.
There are many voices over artists on Fiverr.com who offer 24-hour turnarounds.
Alternatively, you could choose to have background music only. If you do this, make sure your content and animations are visually engaging.
5. Leverage Free Resources – Free Stock Photos
The amazing thing about the web is that there is so much information out there and many people are prepared to share their content.
Any content under the CCO licence is free of all copyright and can be used for commercial purpose.
Because of this, many individuals have created free stock photography websites using CCO images. Some of these sell a downloadable zip file of all photos for $10.
Pick up a free theme or GPL WordPress theme and start your own stock photography website. Source your images from the many CCO stock photos site on the web.
A great place to start is http://thestocks.im.
When you’ve added sufficient photos, offer a download package with photos organized by theme (People, Office, Nature etc.) for a small fee.
This saves people the time and hassle of browsing through all the photos on your stock site.
A quick tip for creating this package each month is to use a WordPress media library plugin to export your image content.